Hispanic students are presented with a number of college scholarships.
Hispanic students along with their families are greeted with a wonderful start in fall when the Hispanic organizations announce that they will be funding guidelines and plans for the entire school year.
This occasion coincide with the time where Hispanic families are conducting their searches for a means to pay the expensive amount of college education for their kids.
Mainly, only the Hispanics that are College bound will be benefited by the said program.
Now, students may go frenzy when selecting which college programs to take, plus also, the number of students who have stopped for a year that are planning to go back to school.
Really, this is not the first time this occurrence has happened. Scholarships are universally popular in providing the disadvantaged and the financially handicapped students an opportunity.
The big Corporations have established themselves in providing scholarships for hispanic students, included here are Coors, General Motors, CNN, MasterCard, Lockheed Martin, Sallie Mae, Wachovia, Office Depot and Time Warner.
But questions may arise. Why do these benevolent companies fund hundreds of thousands of dollars to provide Latino Scholarships? What will they get from these Hispanic students?
The answer is not just confided into one, they support the presented programs for Hispanic scholarship founded by the Latino organizations like the National Association of the Hispanic Journalists, Hispanic Scholarship Fund, Hispanic Association of Colleges and Universities, and National Hispanic Scholarship, majority of them yield from public relations and the positive society results generated by the programs.
For numerous years, the Latinos as a consumer have become progressively more acculturated into America’s lifestyle mainstream. A few of them have fixed a good place in influencing the public and private sectors, while the others adds to the classy consumers.
Part of the development is rooted from the growing awareness of some Latinos who have been ignored to the point of receiving undeserved treatment from lots of companies. This fact goes though since the Census last 2000 mark them as the clients of their goods and services.
Also, the Hispanic purchasing power is rising, for this reason, the conversationalists and the marketers have started to take advantage of the prospects and escalation of the Hispanic markets.
This is because of the estimate of the Multicultural Economy on year 1900-2009 as reported by the Selig Center for Economic Growth ranges to almost $700 billion annually.
Thus, the thousands of dollars funded for Hispanic scholarship is nothing as compared to the purchasing power of these future consumers. Not just that, the scholarship beneficiaries may also join the labor force in the near future.
According to the critics, there is the rising situation wherein the scholarship provided for the Latinos are too much, as fitted to the number of students in need. However, this is countered by the theory that the Hispanic students who graduate and later joins the labor force of the Americans also produces the same program.
But anyhow, the only thing that matters is that the Hispanic students are given more chances to pursue their college education, through the rise of the benefactors and donors.
Meanwhile, the effects will be the same, the Latinos who graduates gives gratitude to the company who have helped them to finish their higher education.
Summary:
Words can make a big difference in the lives of others and in our lives as well. It is important to remember the words we choose do matter.
Keywords:
word choices, words and communication, positive difference
Article Body:
Air Canada Flight 154
I was boarding a flight in Edmonton, Alberta, bound for Toronto after a long day. As I handed my boarding pass to the Air Canada gate agent, I asked her if she was having a good day. Her response has been in my mind for nearly two weeks. She looked at me, smiled, and said, “All the better for you asking me, thanks.”
As I literally skipped down the jetway, I smiled. I have asked hundreds of people if they are having a good day. Never have I received that response. I’ve heard, “It’s ok.”, “No not really,” and “Fine, thanks.” But never, until now, have I heard “All the better for you asking me, thanks.”
Her response was gracious and warm. It wowed me as a Customer – giving me a very positive experience with Air Canada (even before I was on the plane!) More importantly, it made me feel special as a human being. Perhaps she was taught to say this by a parent at a young age and it was an automatic response. Even if this were true, her genuine response makes that irrelevant.
What would have been a normal flight was changed by eight words – eight words I am sure I will never forget.
The Internet Essay
Recently I read an essay from one of my favorite writers. Scott Ringwelski writes an essay each week called Positive Pause. Last week’s issue starts . . .
“ No Problem…actually is.
‘ No problem.’ It seems natural, easy going, off the cuff, casual.
It’s a throwaway line for a disposable world.
However, how does your throwaway line and casual attitude translate to those you say it to?”
Scott goes on to say that the two words are actually two negatives, no and problem. Through a wonderful personal story he relates that rather than answering a request with “no problem,” it would be much more meaningful and powerful to say “It would be my pleasure.” Scott knows, as does my Edmonton friend, that choosing these words can make a huge difference.
Rhea
A few hours ago my step mother passed away. While there are many ways she blessed my life and there will be many things I will remember about her, the thing that strikes me now is one of her favorite phrases. “Terrific!” Ask Rhea how she was, and she, more often than not, would say “Terrific!” Even over the last few months when she was very ill. When you saw her, or spoke to her on the phone, if you asked how she was, she would say, “Terrific!”
Certainly in these last few months she hasn’t always been terrific, at least by most people’s standards. Her optimistic reply though, always lifted my day – even if I were calling to try and lift hers.
The Common Thread
In all of these cases, the words chosen by people have made a positive difference to those around them. As a consultant if I think about these word choices, I could easily make a case that using these phrases would be powerful in terms of Customer Service, and internal communications.
Most importantly though is that choosing these words transforms the people who say the words. Think about my Air Canada friend saying, “All the better for you asking me, thanks!”, or anyone saying “It’s been a pleasure,” or “Terrific!”
These phrases recast our thinking and our self talk in a more positive, focused, and accountable way. Indeed, these words can make a big difference in the lives of others, and in our lives as well.
The words do matter. To everyone.
Summary:
The Les Paul collection of guitars have always been as stylish and innovative as the guitarist and inventor they were named after.
Keywords:
Les Paul guitars
Article Body:
The Gibson Les Paul guitar was conceived at the very beginning of electric guitar history and has held its place at the forefront of guitar technology ever since. The two key elements that make the Les Paul guitars special are the vision of Les Paul himself, an eminent guitarist and enthusiastic inventor and the fact that the Gibson guitar company has always held extremely high standards of excellence for its instruments.
Les Paul is often credited with inventing the solid body electric guitar, and his involvement with the Gibson models was more or less just a happy accident. When he was a teenage performer he tried amplifying an ordinary acoustic guitar so that he could be heard by the audience. The feedback that resulted was finally eliminated by attaching the neck of an Epiphone guitar onto a block of wood. This was so strange looking that Les' musical talents were not taken seriously so he attached wings to the side of the wood so that it resembled a conventional guitar shape.
The moving force behind the financial and artistic success of the Les Paul guitar was the desire of the Gibson Guitar Corporation to market a solid body model electric guitar under the name of an established guitarist. By this time, the early 1950's, Les Paul was the most popular electric guitar player of the time. It would be a great triumph for Gibson to snare the endorsement of this guitarist who had conceived and made his own electric guitar which had become the basis for a solid electric guitar sold by his friend, Leo Fender. Eventually, after recommending some changes to the appearance of the new Gibson guitar, Les Paul allowed it to be released under his name.
There are a couple of design elements that stand out in the Les Paul range of guitars. The strings on a Les Paul guitar are mounted "hollow body style" on top of the guitar instead of passing through the body as is common with other brands of solid body guitars. This is merely a stylistic distinction, not affecting the sound of the guitar. The characteristic warm tone of the Les Paul guitars is due to the types of wood chosen by Gibson for these models. As we should expect from a guitar endorsed by the man whose own guitar design was nicknamed "the log", Les Paul guitars are also heavier and thicker than other solid body guitars. Both Les Paul and the Gibson corporation were fans of starting with substance and piling on heaps of style, so most Les Paul model guitars feature flashy inlays on the neck and headstock.
The Gibson Guitar Corporation has made many models under the Les Paul brand. Featuring names like Classic, Supreme, Standard, Studio Baritone, Studio, Goddess, Menace, New Century, Vixen, Special, Doublecuts and Melody Maker, each one has its own individual sound. Between 1969 and 1979 Gibson even marketed a range of Les Paul bass guitars. The Gibson Les Paul guitars have also been imitated by other companies such as Ibanez and Tokai. The legal wrangles surrounding these attempts at copying Les Paul guitars have only added to their collectibility.